How to Create a Lead Magnet (Step 1: Basic Information)

Why is it relevant?: Lead magnets are one of the most effective ways to grow your email list. On Cohere, you can create a lead magnet that offers your potential clients FREE videos, audio, PDFs, E-books, and Quizzes! In just 4 steps, you’ll have a lead magnet opt-in page link ready to share!

Step 1: From your main dashboard, locate and click the Create button, and from the dropdown menu, select Lead Magnet.

                                                         

Step 2: You will be directed to Step 1 of the Lead Magnet creation process. Here, you'll need to enter the following details:

• Title: Give your Lead Magnet a compelling title that grabs attention.
• Tagline: Add a concise and appealing tagline to summarize the offer.
• Lead Magnet Type: Choose the type of lead magnet you are offering. Options include:
  • PDF
  • Video/Audio
  • Quiz (Coming Soon)
    
    

Step 3: Upload an engaging and relevant image for your landing page. This image will be the first thing potential leads see, so make it count. 

Step 4: Once all the details are filled out and your landing page image is uploaded, click the Save and Next button to proceed to the next step.