Caela AI

Caela is the operating intelligence built into your Cohere business. Caela is your AI partner, designed for coaches and healers who are growing a practice with intention. Caela lives in your account and helps you do the work that scales your impact: launching offers, attracting the right clients, writing content that resonates, and making clearer decisions about where to focus next.

Most AI tools are generic. Caela is different. Caela understands the rhythm of a coaching and healing practice, the language your clients respond to, and the systems inside Cohere you use every day. Think of Caela as the chief of staff of a conscious coaching business: a strategic, present, capable partner that supports both the vision of your work and the execution of it, without you ever leaving the platform.

Caela helps you:

• launch a workshop, service, or program
• attract paying clients
• grow your audience
• decide what to focus on next
• create email marketing content
• build lead magnets
• co-create a 90-day OKR plan for your business
• get product help inside Cohere
• answer general questions outside the platform when you need a thought partner

Caela is available as a side panel inside Cohere and supports you from the dashboard as well as inside core workflows. Product help and strategic support live in one conversation, so you can keep moving without switching tools.

What coaches and healers can use Caela for

Caela supports both the strategic and the practical sides of running your practice.

Service and offer creation

• naming a service, workshop, or course
• writing a tagline or short description
• refining offer positioning
• improving website messaging and offer presentation
• drafting service or sales page copy
• brainstorming audience-specific messaging

Email marketing

• generating subject lines
• drafting welcome emails
• writing promotional emails
• improving calls to action
• refining tone and clarity

Lead magnets

• brainstorming lead magnet ideas
• generating titles and hooks
• writing descriptions
• creating opt-in copy

Business strategy

• identifying the next best focus area
• clarifying a growth plan
• generating ideas for attracting clients
• improving messaging for a target audience
• co-creating a 90-day OKR plan when you want to get clear on direction

90-day OKR planning

When you feel stuck, overwhelmed, or unsure where to focus, Caela can help you build a simple 90-day OKR plan. It is one of the most powerful things you can do to move your business forward with clarity.

Together you will define:

• Objective: one bold, inspiring lighthouse statement for the next 90 days
• Key Results: three to five measurable outcomes that prove progress
• Initiatives: practical week-by-week actions across the 90 days

Caela works through this conversationally, one question at a time. The conversation starts with what you most want to be true 90 days from now, lets the Objective emerge first, and then helps you turn initiatives into concrete actions inside Cohere, like a new service, an email campaign, or a landing page.

Cohere product help

• answering questions about how Cohere features work
• supporting you as you complete platform workflows

General thought partnership

Caela can also answer general questions outside the platform when you want a capable thought partner in the room. Anything from a strategic question about your industry to a quick check on phrasing for a client message.

Where to find Caela

Caela appears in a side panel inside Cohere. You can open Caela from the bottom right corner of the dashboard, and Caela is also embedded directly inside key areas of the platform, including service creation, email campaigns, and lead magnets.

The interface includes:

• a greeting and suggested starter prompts
• an Ask Anything input box
• a microphone icon for voice input
• a send button
• a chat history sidebar
• a search field for past chats
• options to rename or delete chat threads
• a New chat action

Suggested prompts may include examples such as:

• Help me launch a workshop or service.
• How do I start getting paying clients?
• How do I grow my audience?
• What should I focus on next in my business?
• Can you help with my email marketing?

How Caela works

Chat threads

Caela organizes conversations into separate chat threads so you can keep topics distinct.

Examples of separate threads might include:

• Service naming help
• Workshop launch ideas
• Welcome email draft
• Lead magnet brainstorming
• 90-day OKR plan

You can:

• start a new chat
• search past chats
• rename a thread
• delete a thread

Context-aware support

Caela is built to support you while you work inside Cohere. In supported areas, Caela assists during active workflows such as creating a service, building an email campaign, or developing a lead magnet.

This means Caela feels less like a standalone chatbot and more like an in-product partner that helps you complete real tasks. The support is grounded in what you are actively creating inside Cohere, which makes the experience more relevant and less generic.

Suggested starting points

If you are not sure what to ask, Caela offers suggested prompts to help you start quickly. These prompts reduce friction and point you toward common, high-value use cases.

How to use Caela

Start with a suggested prompt or type your own

You can either click a suggested prompt or type directly into the Ask Anything field.

Examples:

• Help me name my relationship workshop.
• Write 3 subject lines for my welcome email.
• Help me create a lead magnet for busy moms.
• What should I focus on next in my coaching business?
• Help me describe my 1:1 coaching service.

Ask for one task at a time

Caela works best when your request is clear and focused.

Stronger prompts:

• Give me 5 name ideas for my workshop.
• Write a short service description for women navigating burnout.
• Draft a welcome email for new clients.
• Give me 3 lead magnet title ideas.

This produces more actionable outputs and makes refining the result easier.

Refine through follow-up prompts

After the first response, keep refining the output.

Examples:

• Make this shorter.
• Give me a warmer tone.
• Rewrite this for professionals.
• Add a stronger call to action.
• Turn this into an email subject line.
• Give me 3 more options.

What Caela does not yet do

Caela is built to support your decision-making and execution. Over time Caela will handle more of your business operations so you can focus on coaching your clients and living your purpose. For now, Caela does not:

• independently schedule sessions
• manage client follow-ups without your action
• replace your judgment on pricing, relationships, or business direction
• fully automate every workflow inside Cohere

Treat Caela as a strategic and execution partner that works alongside you. Caela will produce the content, the plan, the draft, and the next step. You stay in the seat of the coach.

Best practices

To get the strongest results from Caela:

• be specific about the deliverable you want
• include audience, offer type, and tone when relevant
• ask for one output at a time
• use follow-up prompts to refine the response
• review final content before publishing
• start a new thread when switching topics

Example:

Instead of asking:

Help me market my business.

Ask:

Write 3 email subject lines for my relationship workshop for women in long-term partnerships.

Example use cases

Launching a service

Caela can help with:

• service names
• taglines
• positioning statements
• descriptions
• workshop outlines
• landing page copy

Creating an email campaign

Caela can help with:

• subject lines
• email drafts
• email structure
• calls to action
• promotional messaging

Building a lead magnet

Caela can help with:

• lead magnet concepts
• titles
• hooks
• descriptions
• opt-in page copy

Planning your next 90 days

Caela can help with:

• naming your lighthouse Objective
• defining Key Results that prove progress
• mapping week-by-week Initiatives
• turning initiatives into Cohere actions